2021 - Current
CREATIVE CONSULTANT
Creative 314 LLC
Design Consultant providing creative strategy for branding, marketing and design.
Work with clients to provide day to day creative direction and support both in creative strategy and hands-on design execution.
Key clients include: Google Retail, Belden, Nozomi Networks, Primary Systems, Dell Technologies, Bayer Pharmaceuticals, VMware, Ascension
Agency Partners: Premium Retail, Legato Digital, CGI Interactive, Notion Partners, Standing Partnership, FleishmanHillard.
2012 - 2021
FOUNDING PARTNER + CHIEF CREATIVE DIRECTOR
Ballyhoo Blue Workshop LLC
A full-service creative workshop committed to providing visually compelling story-telling strategies that inspire key audiences, without feeling weighed down by traditional constraints.
Responsible for handling all day-to-day client contacts and overseeing key projects to ensure that client brands and needs are properly and efficiently adhered to.
Provide creative direction and oversight to the (creative) team.
Remain a hands on designer and creative contributor.
Maintain effective management of company workflow and team capacity.
Coordinate and oversee freelancers and third-party vendors as needed.
Conduct yearly reviews, develop, and manage budgets and request-for-proposal (RFP) responses.
Manage a team of up to seven in-house designers and four freelancers.
Successfully achieved a $9.8M in gross profit within the first eight years of a company launch.
Built and maintained a nine-year+ relationship with Rackspace Technology and Dell Technologies.
Serve as agency-of-record for Rackspace Technology presentation support and approved design vendor for Dell Blue.
Lead presentation design development and content management for Rackspace Solve events in 15 global locations.
Key clients include Rackspace Technology, Dell Technologies, Seismic, Edward Jones, Neiman-Marcus Group, Piper Aviation, NPD Group, BioGenerator, BioSTL, Belden.
2010 - 2012
DESIGN CONSULTANT AND OWNER
Pink Boat Creative
A design consulting agency that specialized in providing day-to-day creative support for clients in all industries.
Provided graphic support and project management for a wide range of clients; Dell, Market Vine for Dell, AT&T, Visa, Fleishman-Hillard, Merck.
Efficiently managed and outsourced creative support as needed for key clients.
Built and maintained key client relationships with Dell Technologies.
Designed and produced Dell Commercial Business Leadership Meeting with approximately 500 attendees (2012).
Provided on-site event support for numerous Leadership/Officer conferences for Dell, Visa, and AT&T.
Contracted to design all presentations and produced AT&T yearly Board of Directors meeting (2010 – 2012).
Woman-owned business accreditation.
2006 - 2010
VICE PRESIDENT & SENIOR CREATIVE DIRECTOR
FleishmanHilliard
One of the world’s top, global communications agencies committed to doing what’s right and pursuing what matters through providing dedicated, top-notch client experiences.
Responsible for managing the presentation group in designing, coordinating, and distributing presentations for top clients: AT&T, Emerson Electric, and Visa.
Participated in the coordination and oversight of audio/visual (AV) set-up and staging for corporate events and presentations.
Worked extensively with key senior executives and speechwriters in order to assist them in presenting content in the most effective manner.
Served as the main client contact and project lead for the presentation team.
Participated in the concept development of presentations for employee and financial events for numerous internal and external clients.
Oversaw a team of five direct reports.
Creative Director
Creative Design Leader with 20+ years of extensive agency experience in creative design development and creative team leadership, marketing, public relations (PR), and communications. Proven ability to design, deliver, maintain, and support innovative, integrated brand strategies for a range of businesses to effectively story-tell and engage key audiences. Executive-level experience collaborating with seven of the top Fortune 500 brands. Successful in leading, influencing, and motivating senior agency staff, direct reports, and other team members to craft targeted and strategic tools, including: brand guidelines, identity packages, executive presentations, infographics, digital assets, and videos for large, multibillion-dollar companies, smaller organizations, and everything in between. Successfully launched and managed a full-service creative agency, generating millions in revenue. Exemplify the belief that the power of effective communication, infused with a love of creativity, can truly push brands in new directions and allow clients to reach wide-ranging audiences across media they never thought possible.